GOTSOT

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A reference companion to the museum — SEO foundations, on-page and technical SEO, content and links, and analytics and tools. Every entry, image, and fact is drawn from Wikipedia and Wikimedia Commons.

SEO Foundations

Start here — how search engines, crawlers, and indexing work, what a SERP is, and the keyword research behind every ranking.

8 entries

On-Page & Technical

The mechanics — title and meta tags, structured data, canonical URLs, redirects, HTTPS, page speed, and mobile-friendly pages.

7 entries

Content & Links

What earns rankings — content marketing and copywriting, backlinks and anchor text, internal linking, and link building.

8 entries

Analytics & Tools

Measuring what matters — web analytics and Search Console, click-through and bounce rates, conversions, A/B testing, and KPIs.

8 entries