The Importance of measuring roi in SEO

Are you spending too much on seo content production, only to see little to no return on investment? Or are you struggling to connect SEO-driven awareness to pipeline and revenue? You’re not alone. Measuring the true cost of SEO content production is a complex task, but it’s essential for any business looking to maximize its marketing roi.

Breaking Down the True Steps to B2B Conversion

SEO is a long game, especially in B2B, where the path from first click to purchase can span weeks or months and involve multiple touchpoints. To accurately assess the cost of SEO-driven content, you need to go beyond production budgets and organic traffic. Here’s how:

• Break down your true SEO investment
• Monitor content performance over time
• Map content to buyer journey stages
• Adjust, monitor, and pivot

Understanding All Aspects of the Real Cost of SEO Content in 2025

SEO is a long game, and the cost of doing SEO well has increased with AI influencing how content is discovered. To accurately assess the cost of SEO-driven content in 2025, you need to consider the following:

1. Proper site and article structure with explicit metadata and semantic markup
2. Content with lists and bullet points that are easier to scan
3. Websites optimized for speed
4. Updated content, keeping things fresh with context
5. Content with backlinks from high-quality publications
6. FAQ sections
7. Mobile-responsive websites with indexable content

Incorporating Multi-Touch Attribution to Your Revenue Calculations

To accurately determine the cost of SEO, you need to capture the engagement with content throughout the buyer journey. Conventional attribution models don’t credit these interactions, so you need a new approach. Here’s how:

• Track engagement with content throughout the buyer journey
• Incorporate blindspots: pre-acquisition and the post-lead journey
• Use multitouch attribution tools

Heeet: An End-to-End Attribution Solution

Heeet is an end-to-end attribution solution that connects SEO efforts and interactions generated from content marketing to revenue. Our proprietary cookieless tracking solution collects more data, ensuring your decisions are based on complete, unbiased insights. Heeet helps marketers determine whether SEO-driven content is the first touchpoint, one of the many intermediary interactions along the lengthy B2B sales cycle, or the final conversion leading to a sale.

“Heeet streamlines the process of measuring ROI by directly integrating SEO costs into Salesforce, covering all production expenses such as software, human resources, design, and other strategic investments. This empowers marketing and finance teams to confidently assess SEO ROI with a single tool.”

Measuring ROI is Non-Negotiable

Measuring ROI is non-negotiable and hinges on precise revenue tracking and a thorough understanding of costs. Heeet streamlines this process by directly integrating SEO costs into Salesforce, covering all production expenses such as software, human resources, design, and other strategic investments. This empowers marketing and finance teams to confidently assess SEO ROI with a single tool.

Conclusion

Measuring the true cost of SEO content production is a complex task, but it’s essential for any business looking to maximize its marketing ROI. By following the steps outlined above, you can accurately assess the cost of SEO-driven content in 2025. Heeet’s end-to-end attribution solution can help you connect every marketing activity to revenue and turn revenue data into actionable insights. Ready to enhance your marketing ROI tracking and connect every marketing activity to revenue? Try Heeet today.