A recent study reveals that Google ai overviews, which provide written answers to queries, have increased their presence in Google search results. While businesses are concerned about losing rankings, a more detailed analysis indicates that these AI Overviews primarily target informational searches.
- Informational searches are typically conducted by users seeking basic information about a topic, e.g., how to build a solar panel system.
- Conversely, commercial keywords are targeted when users seek specific products or services, e.g., heat pump installation in Christchurch.
According to Rachel Alexander, CEO of SEO agency Alexanders, businesses should not worry about the current presence of google ai Overviews, as they are primarily targeting informational searches. Alexander notes that commercial keywords, such as heat pump installation in Christchurch, are largely untouched by the AI Overviews.
“Google isn’t disrupting the searches that drive revenue from Google search ads or shopping ads because it is protecting its advertising revenue,” said Alexander. “This leaves commercial keywords relatively unimpacted.
“Businesses shouldn’t rely on old SEO,” warns Alexander. “There are many other AI platforms that are not guarding ad revenue who will in fact give AI summaries on commercial phrases.”
Therefore, businesses must update their SEO tactics to incorporate information that can be picked up by generative engines. Alexander recommends focusing on well-structured pages with video, local SEO, and schema markup for ecommerce products. This strategy can help businesses rank in ai recommendations and maximize website visitor engagement.
Apart from updating their SEO, businesses can benefit from appearing in listicles on trusted platforms, such as ’The 10 best luxury hotels in Christchurch’. This can help businesses get picked up in AI recommendations and improve their search engine rankings.
SEO Strategies to Update for Google AI Overviews
| Strategies | Description |
|---|---|
| Aiming to rank through well-structured pages with video | Utilizing video content on the website to enhance user experience and increase page engagement. |
| Local SEO | Optimizing website content for local search queries, focusing on geographic location and search intent. |
| Schema markup for ecommerce products | Adding schema markup to ecommerce product pages to provide users with a clear understanding of product information and pricing. |
Benefits of Appearing in Listicles
- Improving search engine rankings through AI recommendations
- Increasing website visitor engagement and conversions
- Enhancing brand visibility and credibility
“Businesses should not be complacent,” emphasizes Alexander. “There are other AI platforms that are not guarding ad revenue who will give AI summaries on commercial phrases. Therefore, it is essential to continuously update our SEO strategies to keep up with the changing landscape.”
“By focusing on well-structured pages, local SEO, and schema markup, businesses can ensure their website appears in AI recommendations and drives more sales-ready traffic,” said Alexander.
About Alexanders Digital Marketing
Founded in 1997, Alexanders Digital Marketing has spent over 28 years helping Canterbury businesses achieve growth through SEO services and strategic marketing. With expertise in various industries, they provide customized solutions to businesses seeking to improve their online presence and drive revenue growth.
To find out more about Alexanders Digital Marketing and how they can help businesses thrive in the Google AI Overview landscape, visit their website at www.alexanders.co.nz or contact them directly at info@alexanders.co.nz.
Contact Alexanders Digital Marketing for expert guidance on navigating the Google AI Overviews landscape and improving your business’s online search rankings.
