The Importance of data-driven decision Making

As an seo strategist, my primary focus is on building visibility, trust, and growth for my clients. However, it’s not just about sprinkling keywords like fairy dust and hoping for page one. Every decision I make is rooted in strategy, shaped by data, and fueled by one key obsession: understanding how to make my client’s brand the one people find and choose.

A Typical Day in the Life of an SEO Strategist

My day starts with a scan of various dashboards, including Google Search Console and Google Analytics 4 (GA4). I’m constantly looking for clues on where we’re winning, what’s wobbling, and which technical issues are threatening visibility. I take a broad sweep of the analytics to identify areas where content is resonating, where users are dropping off, and how SEO is performing in relation to other digital channels.

Example: Leveraging SEO for a Client Launch

One of my clients was launching a new product range, and the Paid Search team was geared up to generate awareness. My job was to harness that intent by digging into Search Console, matching findings with keyword research, and crafting content that answered real questions users were already typing into Google. While Paid was making noise, SEO was capturing demand and closing the loop.

Cross-Channel Collaboration

SEO thrives on teamwork. I regularly work with the PPC, campaign management, and content teams to trade keyword insights and identify opportunities for cross-channel collaboration. For example, we work together to shape campaign landing pages, ensuring that each page is built for both humans and Google.

SEO and PPC: A Tag Team

When aligned, SEO and PPC can dominate the digital landscape. By working together, we can create a cohesive strategy that drives real results.

technical seo: The Unsung Hero

Technical SEO may not be the most glamorous task, but it’s where real performance lives. I spend my time fixing issues like broken internal links, rogue redirects, malformed tags, and bloated JavaScript. These technical problems can significantly impact a website’s visibility and ranking.

Example: Cleaning Up Duplicated Code

Just this morning, I discovered duplicated code buried deep in one of my client’s websites. This duplicated code was confusing search engines and making it harder for the site to rank. After cleaning it up, we saw rankings start to climb, and the client thought we’d worked magic. We didn’t. We just knew where to look.

Learning and Staying Current

SEO is a constantly evolving field. Google rolls out core updates, AI reshapes how users search, and schema evolves. I make it my business to stay current by testing, talking to colleagues, reading widely, and questioning everything. Upskilling is a daily habit.

Example: Learning from Challenges

When things break, I learn more. Every issue is a chance to sharpen my skills, try new approaches, and uncover growth opportunities. This mindset helps me stay ahead of the curve and deliver results for my clients.

Why Clients Should Care

SEO isn’t a box to tick; it’s a long-term performance engine. Paid channels may generate quick traffic, but when budgets tighten, organic keeps your brand visible. By working with an SEO strategist like me, clients can bring clarity to chaos and ensure that digital spending delivers return.

Example: Delivering Results

By combining strategy, data-driven decision making, and technical expertise, I help my clients dominate their category and drive real growth. Whether it’s through SEO, PPC, or other digital channels, my goal is to deliver results that exceed client expectations.

“SEO is a long-term performance engine. It’s not just about optimizing content; it’s about optimizing strategy.” – Marco Martin, SEO Strategist

I’m proud to be an SEO strategist, working with clients to build visibility, trust, and growth.